Defining Social Marketing for Sexual Health

Setting the standard for social marketing campaigns nationwide.

whatdoyouknow.org.uk is an initiative produced on behalf of NHS Barnsley offering support and advice on sexual health for young people, aged 13 to 25, local to Barnsley.  An involving website offers interactive maps, to direct users to the sexual health services, while a variety of ‘on the ground’ activity provides a real presence to the resource.  Look out for our upcoming blogs which will showcasing our highly acclaimed virtual tour of sexual health services.

A recent event, orchestrated by TCC employees Amy Richards and Christopher Hill, relaunched the website and it’s new intuitive design.

Amy stated “The event was really enjoyable and I felt we genuinely made an impact and a difference to the young of Barnsley“.

Christopher commented “It’s always great to get involved at a grass roots level.  Seeing the real life results after months of intensive research, design and hard graft is more than rewarding”.

A variety of tools were used in order to maximise the value of the events.

• TCC VideoQube
  – captured opinions and questions from local young people on video
• TCC Writing on the Wall
  – captured viewpoints anonymously providing a greater depth
• TCC Partnerships
  – bringing our local associates along allowed our team to offer health advice
• Pee in a Pot!
  – the Terrence Higgins Trust were invited to do on the spot Chlamydia testing
• Support Materials
  – signposting young people to useful information and services
• Behavioural Survey
  – examining behaviour and awareness on sex, drugs and alcohol

The event covered it all from, Youth Engagement and Youth Representation to Health Advice and Free Condoms!

The young people can’t wait to grab our exclusive T-shirts!

Richard Hart, Teenage Pregnancy and Sexual Health Co-ordinator of NHS Barnsley was able to comment on the event:
“The event has been a fantastic vehicle to help promote and raise the awareness of the new website amongst younger people locally. Over 2,000 leaflets were handed out and many people stopped to talk about sexual health issues.”

Richard continues:
“The more information we can gather about young people’s sexual health in Barnsley, the better services and support we will be able to provide in the future. Another opportunity to enter the survey competition can be found by logging onto the whatdoyouknow.org.uk website.”

Our popular, eye-catching and informative materials

Our event was noted by Jon Harvey Associates on their Creative Ideas blog
http://tinyurl.com/WDYKjonharveyassociates

The project has also been acknowledged by a host of professional websites:

NHS Barnsley
http://tinyurl.com/wdykNHSBarnsley,

Healthy Schools, Barnsley
http://tinyurl.com/wdykHealthySchools,

Kendray Hospital
http://tinyurl.com/wdykKendray,

Studio DM
http://tinyurl.com/wdykStudioDM,

Safeguarding Children, Barnsley
http://tinyurl.com/safeguardingchildrenBarnsley

If you would like more information about the whatdoyouknow.org.uk campaign, or how we can help you please get in touch.

Christopher Hill
e. christopher@thecampaigncompany.co.uk
t.  0114 282 3530