Building a new psychological contract needs a nuanced understanding of perceptions and motivations of employees. A CIPD paper on leading cultural change in the public sector talks about the need…
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The amount of money spent on US Presidential elections in a highly competitive environment often means we see advances in campaign techniques. In the 2000 election it was all about…
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Whilst segmentation by traditional demographics tells us a lot it tends to focus on measuring how people behave. This data can be collected widely and all three main parties use…
Having an after work drink has become more difficult in recent weeks. The local theatre with attached bar has been suffering some severe restrictions due to its recent administration. The…
Well done to the Blues on Saturday on winning the Champions League. I had the pleasure of being in the taxi of a Chelsea fan on Saturday afternoon, he had…
Marketers often tell businesses that their existing consumers are their greatest asset. In the public sector you are more likely to hear staff bemoan the fact that ‘residents or patients…
We have previously commented on this blog about the non-partisan Hansard Society serial publication Audit of Political Engagement. It therefore seems a good idea to explore any changes that have…
We have previously blogged about the latest consultation and discussion paper by the Office of National Statistics (ONS) on the development of a National Well-being Index. This closes today (23…
Christmas is often a time to review the preceding year. For us this is a particularly important point to review things. Ten years ago The Campaign Company (TCC) was established…
The development of a National Well-being Index continues with the publication of a report from the Office of National Statistics (ONS) entitled: ‘Initial investigation into Subjective Wellbeing from the Opinions…
The debate over our future relations in Europe raises wider issues as to how communities in the UK respond to a changing world. As well as being an issue for…
Much recent coverage on the summer riots has been about rioter rationalisation of their actions. The Guardian and the LSE conducted a series of interviews with people who took part…
I have previously surveyed the work of the Cabinet Office Behavioural Insight Team – better known through the media description of it as the ‘Nudge’ Unit – in order to…
The House of Commons Select Committee on Health recently published its report scrutinising the proposed changes in the delivery of Public Health. TCC had previously submitted its own detailed submission…
A few weeks ago I was fortunate to be invited to the launch at the RSA of the latest book by Chris Rose, ‘What makes people tick‘, a detailed explanation…
The Campaign Company (TCC) designed and pioneered the first Young Mayor election in Middlesbrough in 2002. Years later and there are now four Young Mayors in London, in the boroughs…
This week TCC delivered two presentations to the UK Social Marketing Conference, an annual event for those involved in social marketing and behavioral outcomes within public policy to share good…