The TUC last week published Living for the Weekend – an important piece of research into how ‘young core workers’ (21- to 30-year-old non graduates paid less than £20,000 a year) can be encouraged to join unions.
We at TCC contributed to the latter parts of the research, which explored the attitudes and motivations which might underpin youngsters’ unwillingness to unionise. To do this we delved into the Values Modes data for the ‘young core worker’ segment. Our analysis revealed a cohort who were disproportionately ‘Prospectors’: optimistic, aspirational, image-conscious and individualistic – motivated by opportunity, competition and convenience.
The rest of the Living for the Weekend includes an extensive outline of the ten challenges ‘young core workers’ face, and is well worth a read. Take a look at it in full by clicking here.